They make money off of us anyhow, by way of advertisement. They won't make this money if we don't use their service. So, they may try to encourage us to use t

They make money off of us anyhow, by way of advertisement. They won't make this money if we don't use their service. So, they may try to encourage us to use their service, even if that encouragement itself is costly in isolation from its effect. In this way they can ensure they continue to make money off of us by way of advertisement.