Large market with the same language and more or less the same culture. I am working on a b2b saas product in the EU; so far capital was not an issue really, nor

Large market with the same language and more or less the same culture. I am working on a b2b saas product in the EU; so far capital was not an issue really, nor good people. The marketing strategies per country and in different languages are pretty annoying and, unless you somehow go viral for the US and UK, you kind of have to have different plans (including prices) for every country here. French companies are prepared to pay for subtly different things than Spanish companies etc. In a previous product we did, we noticed this massive difference between NL and DE. It was just things that worked in NL really was a complete ‘nope’ in Germany and vice versa. It’s details but enough for companies to not take you over a local solution.