It works, just that the incentive of a BigCo is to maximise shareholder value and thus revenue which results into hacking everything we can and exploit user beh

It works, just that the incentive of a BigCo is to maximise shareholder value and thus revenue which results into hacking everything we can and exploit user behavior to squeeze the most out of the pockets of consumers. Basically the mechanism of incentives just works against us. We do really need a renaissance of authentic & sustainable products which are profitable and are there to delight, not to min/max our savings.