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If you or anyone can provide actual evidence that manufacturer software increases sales or gets consumers to tolerate higher margins, I'm all ears. But short o
by mquander 15y ago
If you or anyone can provide actual evidence that manufacturer software increases sales or gets consumers to tolerate higher margins, I'm all ears. But short of that, I don't believe it. I've never met someone who said they preferred a phone because of the bundled software. I have observed two groups of people:
- Most people aren't conscious of bundled software or couldn't care less about it.
- A minority actively dislike it and are biased toward buying "Google experience" phones.
- billjings 15y agoI don't have numbers, but I've definitely met folks who have said, "Samsung has a better interface than HTC", or the like. The bundled software I'll grant is not really about differentiation - it's still a way to increase margins, though, by selling the right to bundle software on the phone or promoting your own services.