Video games are generally upheld as an example of good self regulation. In the US the ESRB review system was created entirely by the industry. It has universal

Video games are generally upheld as an example of good self regulation. In the US the ESRB review system was created entirely by the industry. It has universal adoption and is enforced by almost every retailer (despite being a diverse group). Futhermore the ESRB has much clearer standards than the equivalent for films. Is it impossible to imagine the industry creating a similar system around online transactions or gambling?