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They explicitly state in their developer agreement not to use notifications for ads.

• Nextgrid 4y ago
  That rule (and plenty of other rules such as the privacy disclosures being incorrect) isn't enforced and I'm not even sure where to report such violations. App Store rules are only enforced when it's convenient for Apple or their partners.
• tsuujin 4y ago
  This changed a couple of years ago, apps can send you ads so long as you opt in, but what qualifies as opting in can be as simple as a bit of language during signup; it’s pretty easy to bypass this. > 4.5.4 Push Notifications must not be required for the app to function, and should not be used to send sensitive personal or confidential information. Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app's UI, and you provide a method in your app for a user to opt out from receiving such messages. Abuse of these services may result in revocation of your privileges. From: https://www.imore.com/apples-updated-developer-guidelines-now-allow-ads-push-notifications https://www.imore.com/apples-updated-developer-guidelines-no...
  • emsy 4y ago
    I stand somewhat corrected, but you have to admit that rule has never really been enforced.
    • tsuujin 4y ago
      I think we’ll need actual regulation before we see any enforcement, unfortunately. Because Apple takes a cut of app profits, they’re incentivized to allow for scummy engagement practices. We need something like the CAN-SPAM (which as for emails) to classify transactional vs marketing/engagement notifications and a way to levy fines on violations.