An interesting way to think about it for sure. Sub in “jack daniels” or “bud light” for Diablo and it gets depressing fast when you consider 80% of liquor is co

An interesting way to think about it for sure. Sub in “jack daniels” or “bud light” for Diablo and it gets depressing fast when you consider 80% of liquor is consumed by less than 10% of drinkers, who each have an average of 20+ drinks a week, every week (forgive that I cannot source but trust this is based on seeing real data). Still, we must consider that growth is what a company is after, and that growth happens at the margin, not the core.