I wonder, for a massive company like amazon, where the equilibrium point is between proper and honest products and transactions and scammy fraudulent counterfei

I wonder, for a massive company like amazon, where the equilibrium point is between proper and honest products and transactions and scammy fraudulent counterfeit crap -- from a profit viewpoint. Too much of the former and they miss out on some easy money, too much of the latter and people start using other online retailers. From the comments here, and my own personal experiences, it looks like that line is a lot further into scam territory then I would have thought.