"Nobody pays" is an understatement; everybody who is working in the UK or is officially selling/buying[0] a product or service is paying for it. [0] While tech

"Nobody pays" is an understatement; everybody who is working in the UK or is officially selling/buying[0] a product or service is paying for it. [0] While technically it's the company who pays VAT to the HMRC, it is the end customer who actually spends that money, so it's just semantics.