How does this make sense when I also hear many artists hate it because they get very little per play? Or is it because people play it continuously on a loop in

How does this make sense when I also hear many artists hate it because they get very little per play? Or is it because people play it continuously on a loop in ways you wouldn't play EDM or rap that's 3-10 min? (Paywalled so difficult to respond to more than the headline.)