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> Why would anyone go for a podcast rather than a playlist/track? I'm also curious about this. My guess is the monetisation is different and podcasts are way m
by lawlorino 4y ago
> Why would anyone go for a podcast rather than a playlist/track?
I'm also curious about this. My guess is the monetisation is different and podcasts are way more lucrative. - tracks are paid by plays straight from Spotify but (I think) podcasts instead rely on advertisements.
From the article
> Anchor manages the commercial load and pays Moore $12.25 per thousand listens
which works out to ~$0.012 per listen
And from the top result on Google for "how much does spotify pay per stream"
> $0.0033 to $0.0054. That's how much money Spotify paid artists (through their rights holders) per stream in 2021, according to Insider. That means it would take roughly 250 streams for an artist to earn $1.
Also maybe the advertising value varies considerably with the number of podcast listeners and the specific advertisers partnered with, whereas the track stream amounts are probably pretty static.
- hahajk 4y agoMy guess would be that ads are incompatible with white noise use cases. If the white noise “podcast” inserted ads, I would guess that people would find a different place to get white noise.
- PebblesRox 4y agoFrom the article, some are subscription, some play ads at the beginning, and the last creator featured has chosen not to include ads even though he knows he's leaving money on the table in doing so. "Moore and his white noise team... offer a subscription plan. But most people listen to the free, ad-supported version. Because Moore doesn’t want to interrupt the calming aura of his show, he opts to include only pre-roll ads." "Reed, who is something of a white noise purist, knows he could make good money with advertisements. But he doesn’t include them because he worries the sound of commerce would disturb his audience’s restful slumber. 'It’s embarrassing to say how much money I would be making,' he said."
- paskozdilar 4y agoI love this kind of passion, when people do things the right way, completely ignoring the advertising devil's offers - "look at all the riches I will give to you, if you only allow advertisement". Some things simply don't have a pricetag. Without people like this, world would be a dystopia a long time ago.
- smugma 4y agoI’m surprised Spotify doesn’t have home grown white noise sounds, and then pushes people to those “songs”, makes them short with 0s hapless playback, and then pays itself rather than a music label.
- smugma 4y agoApple Music Sleep is its own genre: https://music.apple.com/us/curator/apple-music-sleep/1558257257 https://music.apple.com/us/curator/apple-music-sleep/1558257...