For Z590 vs Z690, chipset price difference is just $1 according to Intel ark. I think price up is mainly due to other components. I found good article. https:

For Z590 vs Z690, chipset price difference is just $1 according to Intel ark. I think price up is mainly due to other components. I found good article. https://www.techpowerup.com/289728/intel-z690-motherboard-costs-explained https://www.techpowerup.com/289728/intel-z690-motherboard-co...