Dealers of Lightening is a book I recommend to anyone who has worked in technology. It's an important story to understand, how you can have all the right people

Dealers of Lightening is a book I recommend to anyone who has worked in technology. It's an important story to understand, how you can have all the right people, and all the right technology, and literally be a generation ahead of everyone else, and still fail. Having technology that can easily be commercialized at a reasonable price is more important that having the best, newest or fastest technology - you can always iterate later. The Mac was successful not because it was best on a technical level - it wasn't, but it hit the right price point, and the right level of functionality - and at the right time.