But isn't this exactly what the core of craftsmanship is about: aligning yourself with the needs of the business (i.e.: try to beat that number, increase veloci

But isn't this exactly what the core of craftsmanship is about: aligning yourself with the needs of the business (i.e.: try to beat that number, increase velocity, finish more stories), but not compromising quality? This only becomes a problem for weak developers that lack one of the most important skills: the ability to say "no".