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USPS EDDM requires that you only put the area information (city, state, and zip code) and the EDDM label. The fact that this included actual addresses, much les
by nvrspyx 4y ago
USPS EDDM requires that you only put the area information (city, state, and zip code) and the EDDM label. The fact that this included actual addresses, much less names, is off. The only actual addresses that should be included are Do Not Deliver addresses.
Something is fishy here. This doesn't seem to actually be through EDDM, but through some mailer vendor.
- jonathansampson 4y agoIt's EDDM, and previous mailers lacked printed names. Our request to exclude printed names, while honored in the past, was not honored with a recent batch. Rather than brushing this off, we chose instead to investigate where the break-down in communication occurred, and share our findings in the blog post. Thankfully, this issue has no impact on user-data, privacy, or security. But it is definitely frustrating for us when we expect names to NOT be printed, only to learn that a batch of mailers contained them after all.
- nvrspyx 4y agoI don't understand why addresses are being used to begin with. They're not needed. You simply choose the route/zip code and the mailer will be dropped off at every mailbox on the route, hence the name "Every Door Direct Mailer". It's specifically to avoid using addresses. This sounds more like a traditional direct mailer through a vendor rather than EDDM.
- jonathansampson 4y agoYou're absolutely right; no-addresses is the ideal, and what we would have preferred over no-names from the beginning. We have a call this week to investigate further why addresses were included in the first place, and why our request to exclude any personalization was not respected.