A simpler version of the rule would be: "Do not infinite scrolling". Seriously, infinite scrolling is disgusting. The only good use I can think of is for real

A simpler version of the rule would be: "Do not infinite scrolling". Seriously, infinite scrolling is disgusting. The only good use I can think of is for realtime feeds. Infinite scrolling has no repeatable reference points. It has a similar effect to a wall-o-text. It seems to go in the same category as gestural computing, an way to make computers feel "Skillful" to use, and "Organic", while throwing away efficiency, reliability, and any sense of consistency and precision. It's annoying both in terms of aesthetics and usability, to pretty much everyone, except maybe people who really hate tech.