Which? over in the UK has been tracking this issue for a while now, recent articles: a) Highlighting how some "Amazon Choice" products have scored really low w

Which? over in the UK has been tracking this issue for a while now, recent articles: a) Highlighting how some "Amazon Choice" products have scored really low when actually tested (due to fake reviews) - https://www.which.co.uk/news/article/amazon-tech-with-fake-reviews-rated-dont-buy-in-which-labs-aPb8Y6V3DS8f https://www.which.co.uk/news/article/amazon-tech-with-fake-r... b) Buying fake reviews linked to facebook accounts - https://www.which.co.uk/news/article/how-facebook-fuels-amazons-fake-reviews-a1ITH6L1QHN2 https://www.which.co.uk/news/article/how-facebook-fuels-amaz... c) Though in the interests of posting counter argument, allegedly Amazon are making some efforts here - https://www.which.co.uk/news/article/amazon-takes-legal-action-against-fake-review-sites-alXVb2e2Zi7i https://www.which.co.uk/news/article/amazon-takes-legal-acti... Personally I try to avoid using Amazon nowadays and buy direct, but previously I've had a least one occasion where I've been asked to leave a 5* review in exchange for a free accessory and we've seen really top notch ripoffs (headphones) that were practically indistinguishable from the originals (did a side by side comparison).