3 ms·
UX is not a real thing for companies. GX is. Growth experience. Growth in revenue that is. GX and UX might overlap (for example when Chrome first came out it wa
by quickthrower2 4y ago
UX is not a real thing for companies. GX is. Growth experience. Growth in revenue that is.
GX and UX might overlap (for example when Chrome first came out it was just a lot faster which is a better UX) but similarly everything considered “asshole design” is also GX.
- nonrandomstring 4y agoIn a way you seem to be saying that companies are incapable of producing good software. Is that true? I don't think it needs to be. Or do we have different ideas of what a "company" is? Sounds like what you are calling GX is a funny way of saying greed.
- nvrspyx 4y agoI think they were just exaggerating. Of course, companies can focus on UX rather than GX if they wanted to, but many prefer to optimize for growth than user experience.
- quickthrower2 4y agoThey can produce good enough software. If great software is their differentiator then it will be great. If user hostility is their strategy you get that instead. Most are somewhere in between.