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The tracking beacons the mailshot was sent to tell people they should be worried about don't even need throwing in the trash... Brave is using a USPS commercia

The tracking beacons the mailshot was sent to tell people they should be worried about don't even need throwing in the trash... Brave is using a USPS commercial mailshot service which openly encourages the use of personally identifiable information to target unsolicited marketing (name, age, income(!) and other demographic info) to promote the idea it respects privacy and opposes collecting data to run ad campaigns for third parties. That's not a great look, and explaining that actually this shouldn't have been a problem because (like the customers of Facebook, Google and most display ad networks) the service they're paying keeps the targeting data to itself is probably even worse.

Amezarak 4y ago
The EDDM demographic filtering works on the postal route level. You aren't filtering by households with $X income, you're filtering by routes where the households have an average income of $X income. For what it's worth. [ED - also worth mentioning this is just using census data.] Similarly, you can't use the tool to send mail to 40 year olds, you can just see that the route you selected is 40% over age 40, or whatever.