> It's still extremely annoying and it's definitely not a good look for their business, but I assume the number crunchers have determined actually dealing with

> It's still extremely annoying and it's definitely not a good look for their business, but I assume the number crunchers have determined actually dealing with the fraud isn't yet worth it financially. They’ve dealt with it in limited ways. For example, they’ve inked exclusivity agreements with certain brands (ex. Apple) so that only Amazon can sell them. So at least that inventory should be legit as they don’t allow third party sellers. Of course this is somewhat to Amazon’s favor. If a brand is concerned about their reputation due to customers unknowingly getting counterfeits, they need to strike a deal with Amazon, and likely one that is favorable to Amazon.