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Why does this process involve printing addresses at all? In Germany "you" (probably needs to be a company of some size) go to "the post office" (actual deliver
by tgsovlerkhgsel 4y ago
Why does this process involve printing addresses at all?
In Germany "you" (probably needs to be a company of some size) go to "the post office" (actual delivery probably directly to a distribution center), give them a stack of flyers, and say "one of these into each mailbox in this ZIP code, please".
The mailman then takes a stack of said flyers and starts stuffing mailboxes as he goes along his route (excluding those mailboxes that have "no ads" stickers).
This avoids the need to treat the spam as addressed mail, because you don't really care which person gets which of the (identical) flyer. This makes handling much easier and as a result, cheaper.
- user3939382 4y agoProbably to enable opt-out which most people don’t use but is available at dmachoice.org
- gruez 4y agoYou're right, you don't need addresses to deliver ads to every household. However, addressed mail probably gets better engagement than unaddressed mail, so USPS/EDDM vendors allow you to insert the name/address of the recipient, based on whatever is in their database. Brave didn't intend for this option to be enabled, but due to some oversight it was enabled, hence why the ads had addresses on them.
- deleted 4y ago[deleted]