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From the second paragraph: > Since 2020, Brave has been experimenting with direct mail via the United States Postal Service’s Every Door Direct Mail (EDDM) pro
by flaviut 4y ago
From the second paragraph:
> Since 2020, Brave has been experimenting with direct mail via the United States Postal Service’s Every Door Direct Mail (EDDM) program. EDDM allows businesses in the US to create and distribute mailers to addresses across one or more ZIP Codes.
I'm not sure where you got "tracking" from, but they're just sending mail to every address in a zip code.
- al_borland 4y agoWhile this is true, it doesn’t help the optics from a customer point of view. Granted the number of people in a zip code who just download Brave will be small, but those are your new customers and will be freaked out. They will tell their friends. People who are learning about Brave from the mailing will question how Brave got their info to mail them (even if that isn’t reality) and see the mailing as not respecting their privacy, thus killing their message. This whole idea was simply bad. Billboards, TV, and stadium advertisements would have gone over much better if they wanted some old-school methods. It gets in front of a lot of people with no questions about privacy or targeting involved.