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They say they're using the USPS's EDDM tool, and they link to it in the post. I clicked, and skimmed until I found this: > Choose the neighborhoods in the EDDM
by rpdillon 4y ago
They say they're using the USPS's EDDM tool, and they link to it in the post. I clicked, and skimmed until I found this:
> Choose the neighborhoods in the EDDM Online Tool where your customers live. Use the tool to target customers by specific demographics such as age, household size, and income.
So it seems like the database belongs to the government rather than the startup. It doesn't appear that this had any actual privacy impact, beyond the perception that Brave is targeting folks by name.
- jonathansampson 4y agoNo privacy impact. Brave doesn't have any names or addresses; those are with the United States Postal Service (never exposed to Brave). We asked that names NOT be printed on these mailers. Previous batches went out without names, as intended. You can see an example of this from a Tweet last month: https://twitter.com/TravelTechGuy/status/1513965348177219588 https://twitter.com/TravelTechGuy/status/1513965348177219588.