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Direct mail is a very effective means of marketing. The recipient has to actively deal with it, and is almost always the “head of household.” If you want to se
by pyuser583 4y ago
Direct mail is a very effective means of marketing.
The recipient has to actively deal with it, and is almost always the “head of household.” If you want to send ads that are interacted with by someone capable of making a purchase - mailing works.
I don’t know if “waste” is quote right.
- seized 4y agoMaybe you closely analyse mailers/junk mail/etc but most people ignore it. If it's not an envelope it goes into my recycling bin directly as a stack. It is waste, especially for people who don't recycle.
- ntoskrnl 4y agoWaste is exactly right. https://truthinadvertising.org/articles/the-cost-of-junk-mail/ https://truthinadvertising.org/articles/the-cost-of-junk-mai...