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... but you knew exactly which companies were the sponsors, and you have a positive association with them. That's not an accident.
by listenallyall 4y ago
... but you knew exactly which companies were the sponsors, and you have a positive association with them. That's not an accident.
- mediascreen 4y agoOf course. Companies will not spend money without expecting something back. But the sponsorships are not very obvious and you have to ready pretty far down on the about pages to find out. I would be surprised if 10% of the visitors to the arenas knew about the sponsorship. In these cases I think it's mostly about employer branding and I think it's communicated much more within the sponsoring companies.