These are vanity purchases that have nothing to do with ROI or stockholder interest. It’s like buying a vanity license plate. There’s no ROI. Probably some exec

These are vanity purchases that have nothing to do with ROI or stockholder interest. It’s like buying a vanity license plate. There’s no ROI. Probably some exec is a fan of that particular sports team and get it in their mind to buy the naming rights to claim himself “biggest fan ever”