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They mention the Crypto.com arena at the start, but it is interesting that they seem to have skipped over the history of the arena before that - The Staples Cen
by VoidWhisperer 4y ago
They mention the Crypto.com arena at the start, but it is interesting that they seem to have skipped over the history of the arena before that - The Staples Center and how that may have impacted their business
- roseway4 4y agoThe author mentions randomly sampling companies for the analysis.
- VoidWhisperer 4y agoEdit: Reading again, they specify that the randomly sampled companies are NFL stadiums, but I still wonder why Staples Center was skipped in the section that talks about qualcomm/target
- the88doctor 4y agoStaples is a great example to study. Also Sports Authority, PSINet, Enron -- there are many fascinating case studies. The article would be way too long if I included all of them though. However, the upcoming Market Intelligence newsletter issue I mention at the end of the article will go into more detail on certain examples via the lens of a checklist that anyone running, advising, or investing in a company can use to vet a particular naming rights deal.