Elon Musk is in several businesses where hype and showmanship are part of the job. His competitors in those businesses also create unrealistic narratives around

Elon Musk is in several businesses where hype and showmanship are part of the job. His competitors in those businesses also create unrealistic narratives around their products and their companies' intentions and capabilities. So, for example, calling out hypocrisy about government contracts and subsidies is particularly useless. Everybody does it. This means it is hard to tell where sensible strategies, like Elons tweets providing real value in the form of zero ad spend at Tesla, ends and delusion begins. I am not a space-colonization optimist. I agree with the article author that humans will not live off Earth for more than a few months in space stations or maybe on the Moon until they are post-human. But can Elon put humans back on the Moon? Maybe. And maybe that's enough to get enough government contracts for his rockets. Closer to home, Musk is taking full advantage of the fact that customers, at least in the US, hate their ISPs with a hot passion, often for good reasons, and want to believe in a literal deus ex machina. Does he have a viable business model? So far, it only has to be viable enough to appeal to investors with stars in their eyes. Or, maybe, like entrepreneurial showmen before Musk have often done, he gets the idea that "enlarging the problem" can scale-up to any size and not fail.