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Honestly, blame humans. If our species wasn't susceptible to changing our behavior due to these seemingly-inconsequential changes, A/B testing would return to
by lightbendover 4y ago
Honestly, blame humans. If our species wasn't susceptible to changing our behavior due to these seemingly-inconsequential changes, A/B testing would return to a more sane baseline; however, these "silly" changes (when statistically proven to be effective long-term) can lead to 8 figure shifts in megacorp revenue so they will continue to be made.