I couldn't identify a central thesis from the article, apart from "Viking" is misleading and should not be used, and how the word evolved into its current "misl

I couldn't identify a central thesis from the article, apart from "Viking" is misleading and should not be used, and how the word evolved into its current "misleading" meaning. I was expecting a real definition or description of what "Viking" should mean, but that pary seems to be buried in a sea of words.