People from marketing must be having a field day. Look at: https://superhuman.com https://superhuman.com It's marketed like a car, not like utility product.

People from marketing must be having a field day. Look at: https://superhuman.com https://superhuman.com It's marketed like a car, not like utility product. Cars are sold aspirationally. They make commercials with the Saab car driving on the desert, and then the Saab jet flying above, to make you 'feel like a fighter pilot'. Features and functions are there just to support that. Nothing detailed about the actual features of Superhuman, just 'how it establishes your status'. People in thriving communities are always looking to surround themselves with status markers and signals. This is a big part of what they are selling. America is also good at productivity. I'm doubtful the features could not be duplicated, and if they were, unit cost of software being what it is - it should be commoditized. Remember that email itself - is just a wonderful, world changing, magical thing. Imagine nobody have it, or SMS etc. ! We live in a hyper competitive world, someone would feasibly absorb aspects and just make a better product, even if it wasn't particularly noticed by others. Someone gave examples of FB copying 'stories' etc. from other sources, those are slightly different examples, related to critical masses and network effects. Though email is a network - email clients are generally 'standalone' - not network effect features. Superhuman is a case study for sure, but in a lot of things people might not realize.