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> I think you are in error if you think that somehow making the change with regulations means the cost wont be passed to consumers. That's a misconception spre
by wolverine876 4y ago
> I think you are in error if you think that somehow making the change with regulations means the cost wont be passed to consumers.
That's a misconception spread by the anti-tax crowd. The seller can take the increased cost out of their own profits or they can try to pass it along as an increased the price, but they can't just demand that people buy their product at the higher price.
First, in this respect, there is no difference between regulatory costs and other costs (e.g., raw materials); it's just costs. Second, goods are generally already priced to maximize profit (profit each x items sold), and not based on cost (e.g., not 'cost + 50%'); increasing prices (the first factor) causes the quantity of sales (the second factor) to drop. The ability to increase prices without sacrificing profits depends on the price elasticity of the item: if you have the only well in a desert, you can charge what you want for water; if it is 100 yards from a clear, running river, your ability to increase prices is limited.
For example, it might cost Coca-Cola to 2 cents to make a liter of Coke and they might charge $2. If regulations increase the cost to 10 cents, will they now charge $2.10? No, they chose $2 as the price that generates maximum revenue; that doesn't change with the increased cost. They likely eat the cost themselves.
- s1artibartfast 4y agoI agree that that phenomenon happens, but think it's the exception and not the rule. This is especially the case in energy markets which often have legally fixed profit margins. If you take something like electricity in California, profits are legally fixed and cost well assuredly be passed to the customer. It's also true in highly competitive markets like Airlines, the example I used earlier, where profit margins are low.