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> With the emergence of dark grocery stores, there will be major opportunity in the space of personalized nutrition. Shoppers will be more connected with a mobi
by formerkrogemp 4y ago
> With the emergence of dark grocery stores, there will be major opportunity in the space of personalized nutrition. Shoppers will be more connected with a mobile app when it comes to their grocery store experience, and those apps have the potential to steer you toward an optimal diet that saves money and improves health.
What a rosy view of grocery stores. I used to work in grocery and later a "dark grocery" store. It ain't all puppies and sunshine, sonny. Grocery apps are engineered to hoover up your data and entice you to spend more money, especially on things you normally like to buy. Average ticket size is higher on pickup orders over in store shopping. These apps definitely enable junk food habits with targeted discounts and advertising. Trying to subsist on a diet? Here's a free gallon or $0.99 5-gallon tub of ice cream. Good luck with that diet.
Source: I worked for Kroger for over a decade in every department.