The company's job is to maximize profits. If it's not doing that, then it's leaving money on the table, doing a disservice to its shareholders, and creating an

The company's job is to maximize profits. If it's not doing that, then it's leaving money on the table, doing a disservice to its shareholders, and creating an opening for its competitors. Exploitation isn't always conducive to this goal. It's the government's responsibility to deal with exploitation and create laws to prevent it.