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One thing that I think works against businesses expanding right now -- even profitable businesses -- is that with it having been like 12+ years since anyone wor
by aetherson 4y ago
One thing that I think works against businesses expanding right now -- even profitable businesses -- is that with it having been like 12+ years since anyone worked in a bad macro environment is that nobody really knows how their company behaves in a recession. Like, sure, you're profitable right now, but right now we're not in a recession, the bad times are pretty limited to just the tech sector. If the whole economy does go into recession, do your customers vanish on you? Even if you were around in 2008, your business is probably different now in 2022, and you don't really know what the pressures are going to be like.
In this environment, I think lots of companies that have fundamentally sound businesses are still going to be very conservative.
(Not disagreeing with you, exactly, just adding more thoughts and some context for why it's not enjoyable to work in a bad macro even if your business is ultimately the healthier for it.)