I, for one, think transparent, non-negotiable pricing would be a net benefit for consumers. While there has been consolidation in the automotive space, there's

I, for one, think transparent, non-negotiable pricing would be a net benefit for consumers. While there has been consolidation in the automotive space, there's still a fairly large number of players, so there will still be competition on price. The status quo, where prices are negotiated at dealerships, allows car companies to keep their real prices secret, and allows them to get more money from consumers who are less comfortable negotiating or don't have the time or energy to figure out what the real price should be. Fixed pricing will be higher for some, but it will also be lower for many. Fixed pricing also makes it much easier to compare prices across brands, which should result in a more competitive market.