I mean, it even goes the other way: I recently talked to someone who works for an "influencer agency", not sure what the proper term is. They sign up YouTube cr

I mean, it even goes the other way: I recently talked to someone who works for an "influencer agency", not sure what the proper term is. They sign up YouTube creators who have done everything themselves and became quite successful on their own. But they apparenlty see value in the agency managing their ad contracts, advising with video production, doing promotion, finding new topics to cover, and give them a good cut of their revenue. Sure, they probably don't sign over the rights to their content (or do they?), but it's a similar arrangement I think.