There are plenty of articles and reports on the loss of effectiveness of the Google Search and the dying of the self hosted content. There’s also a lot of attem

There are plenty of articles and reports on the loss of effectiveness of the Google Search and the dying of the self hosted content. There’s also a lot of attempts to transform the web into something else because it has become horrible. I would not say that Google’s incentives are aligned with the rest of the participants. Google may very well take defensive actions against anything that challenges the status quo.