Massively short-sighted take. Platforms add overhead, risk and lock-in: they'll _always_ affect your margins, you have no control over which direction their bu

Massively short-sighted take. Platforms add overhead, risk and lock-in: they'll _always_ affect your margins, you have no control over which direction their business moves in, and moving between providers is non-trivial. We've been using our own home-rolled ecommerce solution for multi-currency international retail and it's ROI has been huge. If you care about margins, defaulting to a SaaS provider for everything is not always the right answer