TikTok is another level of content recommendation that's unmatched by other platforms. Partially due to the short form content that allows TikTok to learn prefe

TikTok is another level of content recommendation that's unmatched by other platforms. Partially due to the short form content that allows TikTok to learn preferences quickly. TikTok has session times almost as long as Facebook which means users are watching a lot of videos. I imagine this allows users to be targeted very effectively and that's why TikTok is talked about a lot as a platform that makes random stuff go viral quickly.