More demand now leads to more confident investment which leads to more actual growth in the end. Brand awareness advertising isn't only about orders today. It's

More demand now leads to more confident investment which leads to more actual growth in the end. Brand awareness advertising isn't only about orders today. It's about implanting the idea "Maybe I'll buy in EV in a couple of years when my truck wears out" in a consumer's head. It's only when demand is completely out of hand, or when you don't want to Osborne yourself, that you want to stop advertising.