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This article mentions why this model (and your article) is quickly becoming outdated: > record labels who sign TikTok stars initially demanded complete ownersh

This article mentions why this model (and your article) is quickly becoming outdated: > record labels who sign TikTok stars initially demanded complete ownership of all the master recordings, and tried to keep 85% of future revenues. [Musicians] wouldn’t even collect the paltry 15% until they paid off their advance. > but TikTok influencers now have so many labels chasing after them, they can play them off against each other [...] labels are now offering a 50/50 sharing arrangement, while also agreeing to return ownership of the masters to the artists at some later date

ushakov 4y ago
the model won’t disappear any time soon do you think people really care about TikTok artists? one example i’m familiar with are the Island Boys they’ve got their 15 minutes of fame, but no more than that TikTok audience is practically trained to receive a new dose of serotonin on every swipe and if they’re seeing the same person again, that ain’t gonna do it
- hammyhavoc 4y ago
  Obviously you underestimate the ability of teen demographics to become obsessive and form a long-term fandom. See K-pop.
  - ushakov 4y ago
    K-pop industry is literally a star factory K-pop, like pop is only popular because it’s forcefully shoved down your throat by marketeers who’s goal is to recoup the investments for the hit factory obsessive teens is merely the result of marketing efforts this is what happens when capitalism takes over culture
    - SyzygistSix 4y ago
      A crap product isn't an inevitable result of capitalism and is not limited to capitalism. Plenty of independent artists work within the capitalist system. They tend to be more working class than *stars* though.
      - ushakov 4y ago
        in capitalist world music is made to be sold as a product the cheaper you can manufacture the product, the more profit you can make from sales pop music sounds the same, because labels want to be insured they can sell it in right amounts (based on what sold good in the past) no risky art experiments are allowed here, only boring, formulaic manufacturing process rinse and repeat until the pockets are full

ushakov 4y ago

the model won’t disappear any time soon do you think people really care about TikTok artists? one example i’m familiar with are the Island Boys they’ve got their 15 minutes of fame, but no more than that TikTok audience is practically trained to receive a new dose of serotonin on every swipe and if they’re seeing the same person again, that ain’t gonna do it

hammyhavoc 4y ago
Obviously you underestimate the ability of teen demographics to become obsessive and form a long-term fandom. See K-pop.
- ushakov 4y ago
  K-pop industry is literally a star factory K-pop, like pop is only popular because it’s forcefully shoved down your throat by marketeers who’s goal is to recoup the investments for the hit factory obsessive teens is merely the result of marketing efforts this is what happens when capitalism takes over culture
  - SyzygistSix 4y ago
    A crap product isn't an inevitable result of capitalism and is not limited to capitalism. Plenty of independent artists work within the capitalist system. They tend to be more working class than *stars* though.
    - ushakov 4y ago
      in capitalist world music is made to be sold as a product the cheaper you can manufacture the product, the more profit you can make from sales pop music sounds the same, because labels want to be insured they can sell it in right amounts (based on what sold good in the past) no risky art experiments are allowed here, only boring, formulaic manufacturing process rinse and repeat until the pockets are full