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I bought a (Toyota) Scion xB when it first came to the States in 2004. The brand rollout was fixed-price, advertised as no-haggle. A big play for that era's Gen
by superultra 4y ago
I bought a (Toyota) Scion xB when it first came to the States in 2004. The brand rollout was fixed-price, advertised as no-haggle. A big play for that era's Gen Z, Gen X. Focus was on personal customizations as upgrades, not much else rom the mono-spec model. I loved the whole concept. Dealerships hated it.
I loved that car, drove it until it the wheels fell off.
Point being, Tesla is hardly the first one to pull off this model.
https://www.toyotaofrichardson.com/blog/2016/september/29/a-look-back-at-the-history-of-scion.htm https://www.toyotaofrichardson.com/blog/2016/september/29/a-...
- signatoremo 4y agoAs someone else mentioned, it wasn’t online. You still had to deal with dealership. Sometimes Scion showroom was right next to Toyota’s one, practically the same people. Also, it no longer exists. Dealers don’t like it because they make less profit off Scion cars. The incentive wasn’t there. You can see how it is different than the direct model Tesla use, and Ford is contemplating to adopt
- superultra 4y agoI am pretty sure that I did buy online-ish. I filled out a customization form on the Scion website (it was a fancy webpage for 2003/4, but bascially just a very basic form submission), and then got an email a few days later from the nearest dealership (at the time I had to drive a couple of states over to get it), and it went from there. But there was no negotiation. I walked in, signed papers, and drove out with a car. Pretty revolutionary for 2004. And true Scion as a brand no longer exists, but it lasted pretty long. In this case, Ford is not saying away with the dealerships - they're looking at them as distribution hubs, basically...like Scion.