I think people have lost sight, or perhaps never understood, the role of the product manager. The role of the product manager is to manage the product through t

I think people have lost sight, or perhaps never understood, the role of the product manager. The role of the product manager is to manage the product through the product lifecycle. Concept, R&D, launch, iteration/revision, maturity, decline and retirement. I’ve been fortunate enough to bring new winning products to market and to kill off a fair few. Both ends are rewarding.