The fundamental challenge for all news channels: The natural, normal, expected behavior is to have big spikes of viewership when something major happens. Then

The fundamental challenge for all news channels: The natural, normal, expected behavior is to have big spikes of viewership when something major happens. Then a radically lower level of ongoing viewership, because well-adjusted productive people just check the news briefly every day. This is not compelling at all from a business point of view, hence the relentless search for any and always to drive constant viewership.