> An exception to normally bad behavior, and the first instance of a genuine change in approach, look identical. No, they probably don't. Take for example this

> An exception to normally bad behavior, and the first instance of a genuine change in approach, look identical. No, they probably don't. Take for example this example prank by the Yes Men: > https://www.youtube.com/watch?v=LiWlvBro9eI https://www.youtube.com/watch?v=LiWlvBro9eI The beauty of the prank was that the company then had to send a real spokesperson out to explicitly state that "Steve, yes," was the wrong answer to the question, "Do you now accept responsibility for what happened?" In fact I'll boldly claim you have never seen a genuine change in approach from a company of this size that wasn't forced by a settlement with the government or criminal prosecution(s). Edit: I'll go ahead and admit I'd love to read about the exceptions to my last paragraph, but only in terms of companies the size of Google.