You're confusing the intent here. A creator would effectively be selling swag at a markup by giving a reward at a certain backing tier. It's like your local NP

You're confusing the intent here. A creator would effectively be selling swag at a markup by giving a reward at a certain backing tier. It's like your local NPR'S funding drive - you give them $100, they give you a tote bag or whatever with their logo on it. Everyone wins - you buy cool branded merch, the creator gets to sell at a large markup as "fundraising". That's not the same as being sent a free t shirt with the hopes of them wearing it.