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Yeah, $5 a month is really the minimum where it starts to make sense with Supercast. I haven't run the numbers, but my gut tells me that supporters really aren

Yeah, $5 a month is really the minimum where it starts to make sense with Supercast. I haven't run the numbers, but my gut tells me that supporters really aren't as price sensitive as you think. The conversion rates on a $5 / month podcast and a $10 / month one aren't all that different. Again, for a lot of podcasts, it's less about purchasing a product and more about supporting a creator. Supporting super niche podcasts that want to sell for $1.00 a month unfortunately doesn't make much sense for us since our costs are fairly fixed per subscriber.

rapind 4y ago
> The conversion rates on a $5 / month podcast and a $10 / month one aren't all that different. IMO $5.00 is still beyond the price anchoring in most people's minds. You're getting close to the range of Apple TV premium, Youtube premium, Disney plus, Prime, and other bundled content services. Competing as a single content producer is going to be tough. It's natural you get mostly consumers that want to support you, instead of just people who are selfishly interested in the content, of which there are likely a lot more.
- ryanbrunner 4y ago
  The thing is, for most creators, there's not really much content to sell. The bulk of creators are going to distribute the vast majority of their content for free (they wouldn't be able to get the audience to monetize in the first place if they didn't), so if you're looking at it from the perspective of the value you get for your subscription fee, frankly for most podcasts you're not coming out ahead even at a dollar or two.
- CosmicShadow 4y ago
  Maybe, but only if you compare it to those things. I support tons of people on patreon and other platforms and never have I once thought about comparing it to my Netflix subscription, it's just totally different. Netflix and co are a utility and you expect to pay low utility costs for it, but supporting a creator is something you do because you are excited and look forward to what they do next and their contribution to the world and more specifically your day. What are you more excited for, sitting down to your daily Netflix or getting the latest podcast/comic/picture from your favourite creator? Who will disappear if you don't support them and be lost forever?

rapind 4y ago

> The conversion rates on a $5 / month podcast and a $10 / month one aren't all that different. IMO $5.00 is still beyond the price anchoring in most people's minds. You're getting close to the range of Apple TV premium, Youtube premium, Disney plus, Prime, and other bundled content services. Competing as a single content producer is going to be tough. It's natural you get mostly consumers that want to support you, instead of just people who are selfishly interested in the content, of which there are likely a lot more.

ryanbrunner 4y ago
The thing is, for most creators, there's not really much content to sell. The bulk of creators are going to distribute the vast majority of their content for free (they wouldn't be able to get the audience to monetize in the first place if they didn't), so if you're looking at it from the perspective of the value you get for your subscription fee, frankly for most podcasts you're not coming out ahead even at a dollar or two.
CosmicShadow 4y ago
Maybe, but only if you compare it to those things. I support tons of people on patreon and other platforms and never have I once thought about comparing it to my Netflix subscription, it's just totally different. Netflix and co are a utility and you expect to pay low utility costs for it, but supporting a creator is something you do because you are excited and look forward to what they do next and their contribution to the world and more specifically your day. What are you more excited for, sitting down to your daily Netflix or getting the latest podcast/comic/picture from your favourite creator? Who will disappear if you don't support them and be lost forever?