To further increase the sells of your shovels as a next step you pay successful gold diggers (or actors) to amplify the message how easy it is to find gold, as

To further increase the sells of your shovels as a next step you pay successful gold diggers (or actors) to amplify the message how easy it is to find gold, as a side job you show how easy it is to sell shovels ... at some point you arrive at the pinnacle of the current financialization of every aspect of life: you sell people the philosopher's stone itself to transmute everything into gold i.e. how easy it is to sell anything, really. It is remarkable how long this spawned ouroboros can bite through itself given the context of financial desperation (no savings, inflation, no stable source of income). At some point I came to the sober realization that younger generations, now, have no clue how people lived back then. It must have been even more terrible.