> Nobody is going to bid an ad for the search "who was the 15th president of the US" but they do bid for "apple airpods" or "airpods alternatives." They do. SE

> Nobody is going to bid an ad for the search "who was the 15th president of the US" but they do bid for "apple airpods" or "airpods alternatives." They do. SEO spammers have been cluttering results for simple queries over the years, and it only seems to get worse. The typical pattern is: lengthy paragraphs that introduce simplistic questions and definitions with ads scattered across them. Often the answer is burried deep into the “article”. Similarly there are plenty of spam sites that aggregate github issues, SO QA, and official forums and docs. Again sprinkled with dozens of ads and typically no source cited. Search engines don’t seem to be able to keep up and their utility degrades. It might be a combination of conflict of interest and inability to deal with the sheer complexity and volume.